Jakub Sobotka — founder of I Choose You

Jakub Sobotka

Founder & Developer · I Choose You

I built I Choose You because I kept noticing the same thing: couples who clearly loved each other deeply, but rarely showed it in any concrete way on a given Tuesday. Love was assumed. Presence was taken for granted. The feeling of being actively chosen — that your partner thought of you today, on purpose — had quietly disappeared from daily life.

"Most couples don't have a communication problem. They have a visibility problem. Love is there — it's just invisible."

I'm an indie developer based in Europe. I started building I Choose You as a small experiment: what if a couple sent each other one honest question each day? Not "how was your day?" — but something that actually required you to think, reflect, and reveal a little of yourself.

What started as that small experiment is now used by 1,700+ people every month around the world. They use it to feel close on busy days, to learn things about each other after years together, to make long-distance feel less distant, and to turn love from something they feel into something they do — every day, in two minutes.

I Choose You is not a therapy app. It is not a communication course. It does not assume your relationship is broken. It's for couples who are good, and want to be great. Couples who want to feel chosen — not just loved.

If what you need is closer to a guided program or help through a hard patch, another app will serve you better — and I'd rather tell you that than lose your trust. I wrote up an honest comparison of the best couples apps in 2026, including when to pick something other than I Choose You.

1,700+ people using the app every month
4.4 App Store rating (196 ratings)
30+ themed question packs
2 min average daily ritual